Session F2

F2 - E-commerce management and marketing 2

Thursday, 20 June 2013 · 15.00-16.15 · Room F

Session chair: Marcin Lipowski



Segments of women's magazines in Poland

Marcin Lipowski, Maria Curie-Sklodowska University, Poland; Aleksandra Wasilewska, Maria Curie-Sklodowska University, Poland

Keywords: women’s periodicals, segments of women’s magazines, women’s lifestyle


Three ways to convert browsing into impulse buying: website streamline and decoration

Louis Lo, Central Taiwan University of Science & Technology, Taiwan; Sheng-Wei Lin, Soochow University, Taiwan

Keywords: impulse buying, webpage aesthetics, environment psychology, color contrast, webpage theatrics


E-business on example of Polish interactive agencies

Anna Prończuk, Maria Curie-Skłodowska University in Lublin, Poland; Paweł Wroński, Maria Curie-Skłodowska University in Lublin, Poland

Keywords: e-business, small medium-size enterprises, interactive agencies


Service quality of mobile banking systems

Ching-Yi Lin, Chinese Culture University, Taiwan; (Steve) Kuang-Husn Shih, Toko University, Taiwan

Keywords: mobile banking system; service quality; ANP

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