Session F1

F1 - E-commerce management and marketing 1

Thursday, 20 June 2013 · 10.45-12.00 · Room F

Session chair: Tina Vukasovič


Brand developing relationships through social media

Tina Vukasovič, International School for Social and Business Studies, Slovenia

Keywords: internet, social networking media, fast moving consumer goods, brand, Slovenia


Cultural problems in adopting foreign advertising compaigns on the Polish market

Marcin Lipowski, Maria Curie-Sklodowska University, Poland; Magdalena Barchacka, Maria Curie-Sklodowska University, Poland

Keywords: advertising, standardisation, Polish consumer, cross-cultural differences, TV advertising


Tools of building customer trust

Joanna Paliszkiewicz, Warsaw University of Life Sciences, Poland; Bogdan Klepacki, Warsaw University of Life Sciences, Poland

Keywords: trust, trust management, customer trust


The evaluation of websities of Polish cities in the context of their usability

Marcin Gębarowski, Rzeszow University of Technology, Poland; Joanna Wiażewicz, Rzeszow University of Technology, Poland

Keywords: internet communication, websites, Polish cities, territorial marketing.


Client trust in trade brands - marketing in the context of social networks

Wioletta Wereda, Military University of Technology, Poland

Keywords: client trust, social networks, innovativeness of contemporary market communication, social media

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